MG Magazine has a feature exploring the development of marijuana tourism that’s well worth the time of anyone in the cannabis or hospitality industry:
Just as wine turned Napa Valley into a world-renowned hotspot, cannabis has the potential to transform communities across the country into thriving tourist destinations. Dispensary owners and growers are ready to serve a canna-curious public, but for the most part the hospitality industry is not. Many businesses remain hesitant, resistant, or simply unsure about how to connect their services with a product that is still illegal in some states.
…Because only fourteen states and the District of Columbia have legalized recreational use, the majority of Americans must travel to obtain non-medical cannabis products. Now is the time for hotels, spas, and event venues in rec-legal states to position themselves for cannabis tourism. Working together, the two industries have the power to help ease the public into the future.
This means moving beyond the “bud and breakfast” cliché that overlooks the broader hospitality experience. We must work to replace the stereotypical “stoner” and “partier” assumptions with a more realistic, nuanced image of marijuana consumers. Changing the paradigm means integrating cannabis into existing hospitality business models, aesthetics, and clientele.
Cannabis tourists aren’t looking simply to get high; they’re looking for high-quality travel experiences. They blanket the spectrum from seniors seeking pain relief and relaxation to young couples reconnecting, stressed-out professionals enjoying spa pampering, and girlfriends in search of a weekend getaway in the country. In other words, marijuana users are all of us: chief executive officers, professionals, parents, grandparents, and high-end hotel guests. Meeting the needs of cannabis-positive guests is just an extension of what we’ve always done in the hospitality industry—taking care of people. By normalizing cannabis within our industry, we de-stigmatize the plant and give our guests a truly exceptional hospitality experience.