Scott Newman-Bale, Short’s chief executive officer, said the licensing agreement is the first of the company’s kind.
“We helped them develop the flavor profile and things they could use to create similar flavors to the product,” Newman-Bale said. “It was trying to make the experience as close to the beer as possible, and that includes adding some stuff and taking some stuff out, but most of it is the fruit bases that are very close.”
(Green Peak co-founder) Joe Neller said the three products Skymint created, which all will be available at the Traverse City location, are Soft Parade, Huma Lupa Licious, and Mosa from Short’s Starcut Ciders line.
…Neller also said he hopes Short’s can be a good partner for cannabis-infused beverages, if and when the regulations in the state of Michigan allow them to do so.
“Joe (Short) was very excited about the opportunity to have people who he said has come up to him over the years and said, ‘Hey, I really enjoy the flavor of your beers, but for whatever reason, I can’t handle the alcohol.’
“He was really excited about the potential of offering people non-alcoholic versions of his craft beers that were then infused with some very light doses of cannabis, but then they could still feel some level of intoxication and do so in a way that was more responsible to their individual personalities and preference.”
Read more at the Record-Eagle and here’s hoping that more in Michigan cannabis industry will collaborate to share our unique flavors with the state & the nation!