JARS Rail Jam Competition boasts $1000 prize … and plenty of cannabis!
Saturday, February 26 in Owosso
JARS Cannabis is inviting skiers and snowboarders to hit the rails this Saturday (Feb 26, 2022) at their Owosso provisioning center for the first annual JARS Rail Jam competition. The outdoor event is free for participants and spectators aged 18 years and older and will boast a 90-foot course with three unique metal rail features for skiers and snowboarders to twist, turn, mount, and slide on while competing for the first-place cash prize of $1000!
“JARS strives to engage our community and customers by hosting experiential events that draw from a variety of interests and hobbies,” says JARS Cannabis Marketing Director, Stefanie Michels. “We’re grateful to be a part of a community that embraces cannabis and feel hopeful that this event will serve as a sign of the ongoing shift of public acceptance surrounding the cannabis plant.”
In celebration of the intersection of cannabis with extreme sports, JARS Cannabis has slated internationally renowned Ross Rebagliati, the 1998 Olympic snowboarder who was briefly stripped of his gold medal after testing positive for cannabis, to spectate the JARS Rail Jam competition as a guest judge.
“1998 was the beginning of a cannabis revolution that we are still at war with today,” Ross explains. “It’s no surprise that extreme sport athletes and cannabis use traditionally have gone hand-in-hand with one another, but the ‘JARS Rail Jam’ is a representation of the two finally being accepted and celebrated out in the open, together. I’m stoked to partner with JARS Cannabis to support this historical event.”
The event is co-sponsored by the “The 8th” official cannabis brand of Rick Wershe Jr. aka “White Boy Rick”. Mr. Wershe will be in attendance as an event spectator and official spokesperson for his brand. Cannabus Detroit, DJ Chewy & many brands will also be on hand to join in the fun!
While the JARS Rail Jam is taking place outside, budtenders will be available to chat & assist with purchases inside the JARS Owosso retail store (customers must be 18+ with MMMP license or 21+ with valid ID). Giveaways and brand sponsor promotions will be offered in-store at JARS Owosso on the day of the event as well. Athletes may register right here.