The Lansing City Pulse takes a deep dive into Greater Lansing companies creating integrated “seed to sale” for recreational cannabis:
(John) Doherty, 41, of Lansing, said his company, Rehbel Industries, plans to become “the Jack Daniels of cannabis” over the next decade as he and his 40 employees push forward with a massive growing and processing operation at the iconic John Bean building, 1305 S. Cedar St.
“We’re just on the verge of a very exciting new industry. This industry has been here a long time, but the commercialization of cannabis is one of the most exciting things on the planet, and I’m proud to be a part of this,” he explained. “We’re talking about a $100 million investment here.”
…Doherty is one of dozens of entrepreneurs in Greater Lansing looking to monopolize a flowering recreational marijuana market that, even amid a global health crisis, manages to stay lucrative. And controlling as many aspects from seed to sale is the key to their success, they explained.
“I think Lansing is poised to be one of the biggest players in the long term,” said Alex Martin, co-owner of Lemonati Family Farms, a Lansing-based company licensed or conditionally approved to both grow and process — and eventually sell — cannabis products locally.
“There are a ton of benefits to being vertically integrated,” he said. “It’s about being able to control the product supply to your own store, and your own customers. Especially with some of the product shortages we’ve seen in the last year, controlling your own supply is essential.”
Read on for more about the explosive growth of mid-Michigan’s cannabis industry & check out the map of Lansing & mid-Michigan recreational cannabis right here.